Top Social Media Trends of 2013

Posted by on January 03, 2013 in 2013, Social Discovery, Social Media, Trends | 0 Comments

As we put 2012 quickly behind us, we look ahead to what 2013 has to offer our social media curiosities. But what will come of last year’s trends? Will photo and video social media platforms continue to blossom? Will TV finally be integrated with social media and adopted by the masses? We’ve listed the top 3 social media trends of 2013 and how they will emerge in 2013.

1. Business Analytics for the Masses

Analytics has always been intimidating to the average business owner, but since the introduction of Google Analytics and startups focusing small business analytics (e.g., Hubspot, Optify, Genius), harnessing the power of social media is no longer a daunting task. Going into 2013, we predict that there will be a host of software launched at integrating social media with on-premise and on-demand systems at the store or vendor level. Imagine flash sales dictated by Facebook likes or new weekly items commanded by Twitter.

2. Socializing with your TV

Last year, we witnessed the popularization of social media interacting with television shows and news broadcasts. From tweeting in your questions during the presidential debate, to voting for your favorite chef on Top Chef, to joining in the conversation on Oprah’s Lifeclass, social media has brought TV viewers back to the live TV experience. This coming year, TV will allow viewers more interaction with each other via apps like Zeebox and Miso. And with the recent partnership between Nielsen and Twitter, a new standard for Social TV Audience Metrics will soon be established.

3. The Validity of Mobile Advertising

Everything went to mobile in a big way 2012, but companies such as Facebook still struggled with monetizing mobile advertising. Yet, this space has been saturated with mobile ad networks such as Google’s AdMob, Apple’s iAds, and JumpTap, just to name a few. This new year will usher in real-time mobile ad bidding, hyper-local mobile campaigns, while predictive big data drive analytics will allow for smarter advertising. Imagine, push notifications for products and sales catered specifically to you as you enter your favorite store.

Leave a Reply